C.R.O & Analytics Lead
Verisure
Lead conversion optimization and web analytics: experimentation roadmap, A/B testing, personalization, tagging, and reporting for performance improvement.
Valerio De Biasio
C.R.O & Analytics Lead
Rome, Italy
I lead experimentation and analytics programs from hypothesis and test design to launch and post-analysis across high-traffic digital experiences.
I translate this strategy into a clear experimentation roadmap and work closely with all stakeholders to manage the entire A/B testing lifecycle, from hypothesis to post-launch analysis, ensuring long-term business value.
+ 9
Years in digital optimization
+ 1K
Tests delivered
NGO → Big4
To scale-up CRO lead
+4
Years in project management
Experience
NGO foundations → consulting at scale → CRO leadership
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2024 — Present
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2022 — 2024
Conversion Rate Optimization Associate
PwC
Delivered 45+ tests; collaborated on test design, cross-device components, and qualitative analysis using heatmaps, surveys, and session recordings.
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2017 — 2022
Web & Optimization Support
Save the Children
GTM for institutional and e-commerce sites; developed and executed CRO strategy with 50+ A/B tests and personalization experiments.
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2018 — 2021
Master Degree Professor
Tor Vergata University
Lecturer in the Social Innovation master’s program: multimedia language and video editing for media production.
Education
Social Innovation — Master
Communication and media for social impact and innovation.
Math & Multimedia — Degree
Mathematical models and algorithms applied to multimedia and content creation.
Certifications
Leadership and Influencing Skills
Google Career Certificate
Google certificate on stakeholder management, RACI, communication, and influencing teams for cross-functional optimization leadership.
GA4 Deep Dive
Validates using GA4 reports, segments, and events to analyze behavior, answer business questions, and improve marketing performance.
Google Tag Manager
Tag management for conversions, analytics, and web performance through structured tracking with Google Tag Manager.
Contentsquare
Contentsquare
Spot journey friction, technical and UX issues, and prioritize fixes that improve digital experience and conversion.
CXL Conversion Optimization Minidegree
CXL
Program on experimentation, content performance, and maximizing value from online tests and optimization.
Adobe Target Business Professional
Adobe
Front-end A/B tests, personalization, and advanced targeting with Adobe Target in enterprise contexts.